Title after the street in Marais "Rue Mauvais Garçons"  but the scent actually inspired by The bad boys of Paris in Film movement from late 50's aka. French Nouvelle Vogue (French new wave). Les Mauvais Garçons base on structure of 50's - 70's men fougère structure. Twisted into modern fougère ( No barbershop here). Think about the main men character in French new wave cinema - for example  "À bout de souffle" or "Les Quatre Cents Coups" in social network era.  They still very French men with developing lifestyle ,taste and how to get a date (s) in social network era...